City of Enid: It’s a ‘Brand’ New Look
ENID, OK (May 24, 2012) – “Government at its core is what we do together that which we can’t do alone.”
Recently the City of Enid along with The Greater Enid Chamber of Commerce, Enid Convention and Visitors Bureau, Main Street Enid and the Enid Regional Development Alliance as well as many community members unveiled a new community logo and branding attributes. The partnership is known as the Enid First team.
“This is a huge accomplishment for the Enid. Partnerships in local government are vital to the success of local communities.” said City Manager, Eric Benson.
Brent Kisling, director of the Enid Regional Development Alliance was proud and excited to be a part of the partnership.
“Because Enid is so diverse, it has been difficult to communicate to industry and visitors. That is why we have spent the past 12 months researching Enid perceptions and assets, and I believe we have identified a unified brand that now can be consistently marketed,” said Kisling.
The logo and branding attributes were designed by Kevin Friesen of Friesen Design, Inc. in Enid. The new Enid brand identity has been developed to communicate in a simple, visual way Enid’s brand essence as summarized in the following statement: “Enid is a community overflowing with boundless opportunities, building on an original heritage, and pulsing with a vibrant quality of life.”
This statement defines the standard for what the community is aspiring to be, and is the foundation upon which the brand identity was built.
“The committee wanted to strike a balance between Enid’s heritage and the fact that we are a progressive city. The new Enid brand reflects our history and helps deliver a strong, forward looking message about our city. Great things are happening in Enid and the future is bright,” said Jon Chambers of Greater Enid Chamber of Commerce.
Cara Carson of Main Street Enid said, “It’s great to all be working toward a common goal. We have incredible assets to showcase and the comprehensive brand is a tool that will help us tell our story to a wider audience.
The brand unveiling took place on May 24, 2012 in the Cherokee Strip Conference Center with over a 125 community members in attendance.
Below is an explanation of what the logo means.